In what ways does your media product use, develop or challenge forms and conventions of real media products?
I believe that in many ways that our media product demonstrated the forms and conventions of real media products by having a relationship between the lyrics and the visuals , as they we illustrated in the background behind the singers , this way we were able to contradict the lyrics and amplify at the same time.This being one of the key features identified by Andrew Goodwin. We explored this feature for example the lyric " with the whisper in my ear i heard you say" , at this point in the video the couple are close together and the male whispers into the females ear.
In our music video we tried to create a relationship between the beat of the music and the change in the visuals, such as each time the beat changed we tried to make to visual change at the same time.
Andrew Goodwin has identified another key feature of the forms and conventions being a that a : 'particular music genre may have their own music video style and iconography' such as seen in Kanye West music video and songs being on the genre of Hip&Hop and R&B his music videos are very industry and conventionally built up to connote the artist' image being rich , stylish and very flashy.I have considered that these artist represent themselves in this way so that they are able to target their specific audience and others . As our music genre is garage we decided to have many performance shots to follow the convention of the garage genre . Having shots being filmed in the the studio i believe illustrated that we were trying to portray the garage and urban environment .
Looking at Andrew Goodwins key feature another code and convention we featured in out own music video was developing the artist their own star iconography, i think that we explored this feature the most being the most significant as we felt that our target audience was our main priority to satisfy our viewers into what they wanted to see.For creating a story line that happens behind the scenes makes the music video more interesting and keeps the audience involved and eager for what happens next .
The performance images allowed both the artist to have their own star personalities we also used a couple shots of voyeuristic being another convention .Having a small story line and having the visuals into two clips onto of each other the idea of the artist having flashbacks while they are singing is not as clear as we wanted it to be but by the end of the music video you gather the idea . having the flashbacks idea was discovered whilst watching another rock video (open eyes).
The narrative throughout the story line is based on the couple and the flash backs, although this isn't shown all the way through the music video.The idea of having the behind the scenes effect by filming what you don't normally see in a original music video ,as filming in the studio looks like a sort of grime / rap video as seen on YouTube that is filmed the same target audience.
Lastly the Digipak and magazine ad were also important having the right codes and conventions towards a real life media product .Was essential to allow the product to look effective enough to suit the genre . Having bright , vibrant but also neutral colours allowed us to make the media products look attractive and eye catching . i felt that this illustrated the garage genre well .
