Garage is a genre of electronic dance music which originated in the UK in the early 90’s. UK garage was incorporated into other styles of music in the mid 2000’s particularly within hip- hop and urban music. Garage music was formed in the 90’s when house music started to evolve, UK garage was first known as speed garage.
In the beginning of UK garage DJ’s would often speed up tracks and remove the vocals to appeal to the large group of jungle fans. So with no vocals on tracks it made room for MCs who started rhyming to records. Since these times MCs have now become a vital aspect in garage music.
Popular garage artists include The Artful Dodger, So Solid Crew, Heartless Crew, DJ Luck and MC Neat, Ms. Dynamite, Shola Ama and Mis- Teeq.
24 November 2011
8 November 2011
The Purpose of Music Videos
Music videos started as early as the 1930’s and have continually developed over the years. There are many purposes for music videos.
- Promotes an artist’s music; by having a music video on music channels it makes more people aware of the artist and there music.
- Audience identification; music videos are visuals images and therefore the audience can Identify the artist by their image
- Represents the lyrics; often music videos tell the story of the lyrics this is often good for the audience as they can understand the meaning of the song.
- Entertainment; this is the main purpose the video is there to entertain the target audience and keep them interested in the artist.
- Advertise; on many occasions product placement is used in music videos meaning that the video is also an advert.
- Raises awareness of social issues; this can be done through both the lyrics and the visuals accompanying it.
- Promotes an artist’s music; by having a music video on music channels it makes more people aware of the artist and there music.
- Audience identification; music videos are visuals images and therefore the audience can Identify the artist by their image
- Represents the lyrics; often music videos tell the story of the lyrics this is often good for the audience as they can understand the meaning of the song.
- Entertainment; this is the main purpose the video is there to entertain the target audience and keep them interested in the artist.
- Advertise; on many occasions product placement is used in music videos meaning that the video is also an advert.
- Raises awareness of social issues; this can be done through both the lyrics and the visuals accompanying it.
Labels:
Ceri Ellis,
Music Video Research
Music Video Questionnaire
What is your age group?
14 or under 15-19 20- 24 25 or over
What is your gender?
Male Female
What is your ethnicity?
White Black Asian Mixed
Do you watch music videos?
Yes No
If Yes how often?
Everyday 1-3 times a week once a fortnight once a month
What is your favourite genre of music?
Pop Rock Hip-hop Garage Dub step Indie R&B
Who is your favourite artist?
_________________________________________
Where do you watch music videos?
Television Internet
If you watch on television what are your two favourite channels?
______________________________ + _________________________________
Do you judge an artist on their music video for particular songs?
Yes No
If Yes, what catches your attention and holds it?
_______________________________________________
Does a good music video increase your interest in an artist?
Yes No
Name your favourite music video.
_____________________________________________________________________
14 or under 15-19 20- 24 25 or over
What is your gender?
Male Female
What is your ethnicity?
White Black Asian Mixed
Do you watch music videos?
Yes No
If Yes how often?
Everyday 1-3 times a week once a fortnight once a month
What is your favourite genre of music?
Pop Rock Hip-hop Garage Dub step Indie R&B
Who is your favourite artist?
_________________________________________
Where do you watch music videos?
Television Internet
If you watch on television what are your two favourite channels?
______________________________ + _________________________________
Do you judge an artist on their music video for particular songs?
Yes No
If Yes, what catches your attention and holds it?
_______________________________________________
Does a good music video increase your interest in an artist?
Yes No
Name your favourite music video.
_____________________________________________________________________
Labels:
Audience Research,
Ceri Ellis
Questionaire Results
Questionaire results
View more presentations from cerilouise
Labels:
Audience Research,
Ceri Ellis
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