11 April 2012

Analysis of an digipak


Looking at the former R&B/ Hip-Hop artists album cover for one of her latest albums we are unable to clearly determine which sort of genre of music the artist belongs to because of the way she is posing and her facial expression is very calm and seductive enticing her target audience to pick up her latest album.The Red hair and the red lipstick contrast against her skin complexion and also the black mascara makes the shape of her eyes stand out . The letters [LOUD] clearly stand out to the audience , although they are not bold , they are clear and noticeable because they are white and subtle. And dissimilarity towards the image behind the text.


Looking at back of the album cover , the colour scheme is very dull although the model being the artist in the image has red hair , which stands out from the dullness of the actual cover as the colour red is very bright and vibrant catching the eye of the consumer . The back cover features a Track list , a Bar code , the record label and lastly copyright information.Although the back is more dull from the front , there is still a seductive theme throughout from front to back , by: the models pose , her facial expression , her clothes and the exposure of her tattoo.



Lastly to top off the album cover there was a promotional video advertised to her target audience which is contrast. The promotional video has many features of the cd cover. Looking at the video we are able to connect the two together.