Music videos started as early as the 1930’s and have continually developed over the years. There are many purposes for music videos.
- Promotes an artist’s music; by having a music video on music channels it makes more people aware of the artist and there music.
- Audience identification; music videos are visuals images and therefore the audience can Identify the artist by their image
- Represents the lyrics; often music videos tell the story of the lyrics this is often good for the audience as they can understand the meaning of the song.
- Entertainment; this is the main purpose the video is there to entertain the target audience and keep them interested in the artist.
- Advertise; on many occasions product placement is used in music videos meaning that the video is also an advert.
- Raises awareness of social issues; this can be done through both the lyrics and the visuals accompanying it.
